<p>Title: <br/>10 Tips for Aspiring Freelance Copywriters<br/></p><br/><p>Word Count:<br/>1094<br/></p><br/><p>Summary:<br/>Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.<br/></p><br/><br/><p>Keywords:<br/>freelance copywriting<br/></p><br/><br/><p>Article Body:<br/>Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.<br/></p><br/><p>1) Invest in a website<br/></p><br/><p>The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A <a href="Link URL>website</a> is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you've done, talk about the places you've worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include your address and contact details as well, so people don't think you're a fly-by-night operation. Of course, it doesn't hurt to include a photo either. If you can't say much about your experience, don't say much. It doesn't even really matter if you don't say anything. Remember, just like any other form of advertising copywriting, writing about yourself requires the art of subtlety. If you lack experience, but you’re confident you can do the job, you can be very clever in what you don't say, and most people will read it the way you intended.<br/></p><br/><p>2) Don’t target agencies<br/></p><br/><p>If you’ve never worked as an advertising copywriter or website copywriter before, don’t target advertising agencies and web design agencies. They know exactly what they’re after, so if you don’t have a portfolio, you won’t stand a chance. Managing an inexperienced copywriter and controlling quality takes a lot of time and introduces risk. Most agencies are too busy to give unproven copywriters a break, even if you’re prepared to do the work on spec. Target end-clients directly.<br/></p><br/><p>3) Cold call, cold call, cold call<br/></p><br/><p>One of the best ways of generating business in the early days is to cold call potential end-clients. It’s hard work and very time consuming, but you can generate some very qualified leads. For more information on cold calling, take a look at Link URL If you have any sort of questions pertaining to where and how you can use <a href="Link URL>berita dunia</a>, you could call us at our webpage. htm.<br/><br/></p><br/><p>4) Use a contacts & jobs database<br/></p><br/><p>No matter where you’re at in your freelance copywriting career,  berita hari ini you NEED a database of contacts and jobs. Kind of a scaled down CRM (Customer Relationship Management) tool. Use it to record everything! Particularly names, phone numbers, and  informasi the details of any correspondence (especially phone calls). I created my own database using Microsoft Access. Visit Link URL and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.)<br/></p><br/><p>5) Write a few samples<br/></p><br/><p>If you’re targeting specific clients or industries, don’t be afraid to write a few samples and send them through. You can offer the pieces free of charge (everyone likes something for nothing) or at a discount, or you can use it as an incentive to sign them up for future work. It all depends on the type of work and the type of client. The important thing to remember is that samples are virtually as good as a portfolio to most prospective clients.<br/></p><br/><p>6) Invest in an accounts package<br/></p><br/><p>Don’t be fooled into thinking you can handle your accounts manually (or with Microsoft Excel). Even if you only have a few clients, you NEED a proper accounts package like MYOB or Quicken (they both offer small business versions). You’ll understand why the first time you do your GST reports or annual taxes. In fact, you’ll understand why whenever you need to chase down outstanding invoices<br/></p><br/><p>7) Give great service<br/></p><br/><p>This may seem like an obvious one, but it’s important to remember that “great service” means different things to different clients. Most of the time you’ll be working with direct clients (quite often startup businesses) and agencies. Both appreciate great service, but define it entirely differently. Agencies rely on their freelance copywriters to meet strict requirements (get the work done well, get it done on time, don’t exceed the budget). They have end-clients breathing down their necks, so reliability is as important as writing quality. End-clients, on the other hand, need an advertising copywriter or website copywriter who sees their business the way they do, and can convey that vision. They’ll probably need a lot of guidance as well, particularly if they’re just starting out themselves. If you can, help them understand that copywriting isn’t just about telling people what products and services the business offers; it’s about conveying the benefits of those products and services. A good advertising copywriter or website copywriter will be able to help their client think in terms of benefits instead of products and services.<br/></p><br/><p>8) Expect hard times<br/></p><br/><p>The first year or two as a freelance advertising copywriter or website copywriter will be difficult. It takes a while to generate momentum and during that time, you’ll probably find yourself wondering if you’ve made the right career choice. While it’s possible to earn six-figures each year, you have to be patient (so it’s not ideal for new or intending parents or anyone with huge mortgage commitments).<br/></p><br/><p>9) Don’t spend too much on training<br/></p><br/><p>In my humble opinion, no money spent learning is wasted. However, you have to weigh up the return on investment. I don’t know much about what copywriting courses are available, but if they’re expensive, I’d think twice. In my experience, most clients (be they agencies or end-clients) value copywriting ability over training. <br/></p><br/><p>10) Know you can do it<br/></p><br/><p>Confidence in your copywriting abilities is a must. If you’re not adamant you can produce the results the client is after, you’ll never be able to convince the client. Remember that everyone feels daunted at the start of a new copywriting job. There’s always a steep learning curve in copywriting, and generally quite a bit of time-consuming labour. Don’t fall into the trap of focussing on what you don’t know and what you haven’t done. <br/></p><br/><p>Good luck, and happy writing!<br/></p>

<p>Title: <br/>Breaking Bad Habits Of Failure<br/></p><br/><p>Word Count:<br/>559<br/></p><br/><p>Summary:<br/>Why is it that so many people fail to achieve success, when there is so much information showing them how to be successful? Find out how your habits influence the success or failure you achieve.<br/></p><br/><br/><p>Keywords:<br/>bad habits, habits, success, failure<br/></p><br/><br/><p>Article Body:<br/>People living today are extremely lucky. 50 years ago the internet never even existed,  berita hari ini and cable TV was something you read about in sci-fi magazines. Now, thanks to the internet, you can find information on virtually anything you want, instantly. Something which was only a dream just 10 years ago.<br/></p><br/><p>Yet with all this information available to us, people still fail to become successful in life. Why is this? After all, there is so much self help information available telling us how to be successful, but most people still fail to achieve success.  If you have any type of questions relating to where and exactly how to utilize <a href="Link URL>info</a>, you could contact us at our web page. And why do people still suffer from depression, when there are so many books telling them how to live a great life?<br/></p><br/><p>The fact is, information is not the problem. And no matter how much technology advances, people will always have the same problems.<br/></p><br/><p>What Are The Reasons People Fail To Achieve Success?<br/></p><br/><p>If you ask someone why they never succeeded in what they were trying to do, they will most likely tell you it was someone else’s fault, or something happened that was beyond their control. However if you compare that persons life against someone else’s life, you could probably find many examples of people who suffered under far worse conditions yet still became a success.<br/></p><br/><p>This shows us that the real reason people fail is not because of something outside of them, rather the reason lies within.<br/></p><br/><p>Internal Reasons For Failure<br/></p><br/><p>When you continue to do the same thing over and over again it is called a habit. You are probably familiar with bad habits such as smoking, but are you familiar with the habits of failure or the habits of success?<br/></p><br/><p>Creating Habits Of Success<br/></p><br/><p>Since success or failure is ultimately achieved through the actions you take, habits therefore play a tremendous role in determining whether you will achieve success or failure in life. For  invetaris example. If you read everyday, that is a habit. This habit is likely to expand your knowledge of a subject, and vastly improve the chances you will master and be successful at it.<br/></p><br/><p>However, let’s say that instead of reading everyday, you prefer to sit down and watch TV for a few hours. Do you think this will help you master any subject? Or become an expert in your field? In all likelihood, the answer will be no.<br/></p><br/><p>So if you look at achieving success or failure in terms of the actions you repeat on a daily basis, then it is quite simple to understand why some people succeed, and others complain of failure. People who are successful continually do things on a daily basis that will increase their chances of success. Whilst unsuccessful people do not.<br/></p><br/><p>This does not mean successful people never fail, they do. But what they don’t do is give up, because they have developed habits of success.<br/></p><br/><p>Change Your Habits!<br/></p><br/><p>The message you should take away from this article is that in order to experience change in your life you must first identify your habits. Think about what do you do on a daily basis, and ask yourself if those things help you achieve what you want in life?<br/></p><br/><p>If the answer is no, you must then change those habits, because by doing the same thing over and over again you will only get the same results over and over again.<br/></p><a href="Link URL><img src="Link URL></a>

<p>Title: <br/>Internet Copywriting - Make Your Offer Irresistible!<br/></p><br/><p>Word Count:<br/>637<br/></p><br/><p>Summary:<br/>Want to increase your online sales? Make sure your offer is one they can't pass up!<br/></p><br/><p>Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator  berita hari ini or for your reader - than a worthless offer.<br/><br/>A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last tim...<br/></p><br/><br/><p>Keywords:<br/>copywriting, Internet copywriting, online copywriting, irresistible offers, offer irresistible, irre<br/></p><br/><br/><p>Article Body:<br/>Want to increase your <a href="Link URL>online sales</a>? Make sure your offer is one they can't pass up!<br/></p><br/><p>Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.<br/><br/>A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched.  If you liked this article and you simply would like to collect more info relating to <a href="Link URL>invetaris</a> generously visit our internet site. It turned out that the last time the client ran an ad - five years before - "I didn't get a single result from my coupon" that he ran way back then. The coupon was for  informasi a free coffee refill... something that was already common practice at the restaurant. Honestly, who would bother?<br/><br/>"Go back and tell that man we'll run his ad for free if he will live up to the offer we create," was the ad manager's response. From there, he proceeded to tell the young sales rep to tell the client that the coupon would read "Bring this in for $1.00 in cash." So, she did.<br/><br/>The client naturally refused because he knew he would have too many takers. What he finally admitted to himself is that his advertising did not work because his offer was lousy. Keep this business owner's woes in mind as you plan to create your own irresistible offers with your Internet copywriting.<br/><br/>Make your offer one that is worth the time it takes to respond. A "Free 60 day trial" is a pretty good offer for an online program. What kind of offers can your business make? <br/></p><br/><p>The key to getting readers to respond to your offers is to make them irresistible. Can you afford to knock several dollars off the fee for your product or service? Or maybe you can make a strong guarantee, making your product or service almost risk free. Transferring the risk from the customer to you will help remove resistance to your offer.<br/></p><br/><p>Whatever it is you decide to offer, honor the offer at all costs. Keep your word and potential customers will quickly fall into place as current customers spread the word.<br/><br/>If you have never done any Internet copywriting before, don't worry about it. No one knows your product or service as well as you do. Because of your passion for the product or service you are selling, you know it better than even a professional copywriter. Let that passion lead your Internet copywriting as you work to create the perfect offer that your potential customers just cannot refuse!<br/><br/>If you need some help creating an irresistible offer for your Internet copywriting, ask yourself, "What would make me buy?" Think about your answer. Is it do-able? If so, let that be your irresistible offer. <br/></p><br/><p>You can always make it available for a limited time (another good way to get people to act quickly) in case you decide the offer is too good to be very profitable.<br/></p><br/><p>Add a sense of urgency to your offer to get people to act immediately. If they put it off, they are likely to forget about it and you end up losing the sale. Adding a sense of urgency can be done by limiting the quantity or time of the offer or both. For example, the special offer is good only for the next 100 people who order, or the offer expires in 48 hours. You can even use both to heighten the sense of urgency. <br/></p><br/><p>In summary, make your offer irresistible. Make it worth the effort to the customer to place the order. Transfer the risk from the customer to you and add a sense of urgency. Then be sure to live up to what you have written in you copy. If you do these thing, you'll see your sales skyrocket!<br/></p>

<p>Title: <br/>So You Want To Be A Copywriter?<br/></p><br/><p>Word Count:<br/>1582<br/></p><br/><p>Summary:<br/>Wannabe copywriters often check out my site for information <a href="Link URL>relating</a> to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.<br/></p><br/><br/><p>Keywords:<br/>copywriting, content writing,  komersial marketing, web sales letters<br/></p><br/><br/><p>Article Body:<br/>Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.<br/></p><br/><p>I receive many emails from students working towards their <a href="Link URL>marketing</a> or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually from home.<br/></p><br/><p>"Well what about advertising and marketing agencies?", They enquire. "Well what about them?", I ask. And so it goes on and on until they realise that a copywriter who works for a structured and institutional organisation, is a totally different animal to that of the freelancer.<br/></p><br/><p>Institutional versus Freelance <br/></p><br/><p>So what are the differences between them? There are many. Let's look at the agency writer. He or she is likely a talented person with creative skills and a good command of the English language. They will have learned, from their course work, the psychology of selling, aspects of communication and how to write in a flowing and interesting style.<br/></p><br/><p>Each day, at the agency office, they will work on their assignments, which have been delegated to them by their manager. Their work will be scrutinised by their manager or team leader, who, in the interests of their company, will decide whether it's worthy of publication.<br/></p><br/><p>After a couple of years, doing similar 'run of the mill' stuff, they may be offered the opportunity of coming up with something completely original. All by themselves, with no guidance, un-tethered by their mentor. And, in the interests of the company, not to mention their job security, they will produce something as institutional as they have been doing previously. They'll play it safe. Well wouldn't you?<br/></p><br/><p>Eventually, their creative awareness and talent may break through the institutional membrane and  berita dunia they'll want to move on. They'll want to do something for themselves. They may even become a freelancer.<br/></p><br/><p>A freelancer is just about anyone with a passion and a flair for writing. Some have started out on their career path by working for agencies, some have graduated in English and just feel 'qualified' to do the job, whilst others come into the 'industry' from a variety of other routes.<br/></p><br/><p>By whichever means, once they become a freelancer, they quickly learn to survive. To survive and prosper as a freelancer you must have the ability to adapt, diversify and develop the skill of writing in any and every style humanly possible. But there's more! You will have to meet deadlines, sometimes work for less than the lower national wage limit and learn to turn your brain inside out. Sounds painful!<br/></p><br/><p>What does it all amount to? What's the bottom line? <br/></p><br/><p>Let's summarise thus far.<br/></p><br/><p>A copywriter working for an agency will work in a nice warm office with nice friendly colleagues, writing simple institutional letters, brochures, ads and information packs. They'll be paid somewhere between 18K to 26K, get 4 to 5 weeks annual paid holiday and get to slag off the boss at the office Christmas party.<br/></p><br/><p>Sounds pretty good to me. If you want to be a copywriter, I recommend you go down this path. It offers a good salary and a steady secure position.<br/>The freelancer's life is not so clear cut. They mostly work on their own, write all kinds of stuff about everything and wonder where their next packet of fags is going come from. They only take short breaks, get stressed and slag everyone off at any party. <br/></p><br/><p>They're self-employed, so have to keep accounts. They have to buy all their own stationery, stuff their own letters and post off their mailings. They have to advertise or even worse, they have to compete to sell their services for a pittance to unknown clients through some online freelance website. The pits!<br/>Sounds terrible doesn't it? Then why do we do it?<br/></p><br/><p>The uncovered truth about freelancing <br/></p><br/><p>Well, obviously I can't speak for everyone so I'll tell you why I do it and how I do it. "Listen up"<br/></p><br/><p>The main reason I write for a living is because I love it. I've always been a creative person so writing comes as second nature. And let's face it, it's not very difficult to do. <br/></p><br/><p>I love the challenge that each assignment brings. I have ghost-written several books for clients and each has been on a completely different subject. The downside of ghost-writing is having to sign away all rights to the work, which means you can't showcase it or put it in your portfolio. The client gets all the credit for your masterpiece.<br/></p><br/><p>I've written many articles for websites, emails and sales letters. I write poetry, humor and boring stuff like FAQ's and product information. But I'm never bored because the work can be so varied.<br/></p><br/><p>Then there's the money of course. A good freelancer should be able to make around 50K a year. Some make less but some can make over 100K a year. There really is no limit. Make a name for yourself and not only will you be earning a good living, you could possibly find yourself in the enviable position of being able to pick and choose the work you do.<br/></p><br/><p>Still want to be a copywriter?<br/></p><br/><p>Good! Now let's dispel a few myths by answering a few questions that I get asked all the time.<br/></p><br/><p>The 6 Most Frequently Asked Questions<br/></p><br/><ol><li>Do you need a formal education and a degree?</li><br/><br/></ol>No way! Although most agencies will only employ graduates, there's no reason why a freelancer needs anything other than a good command of the English language, creativity and a flare for writing. There are many copywriting courses available, if you're a little unsure or want to hone your skills, but make sure the course work is set by an experienced and reputable copywriter.<br/><br/><br/><ol><li>Can previous work experience help?</li><br/><br/></ol>Yes! Sales and marketing experience is very useful if you intend to make a living as a sales copywriter. At the very least, you should understand the sales process and the customer service aspect. <br/><br/><ol><li>I don't have a portfolio. How can I get work?</li><br/><br/></ol>Create one! Write some articles, write a small book, write some sales letters, brochures and emails. Show what you can do. Write for free. Write for charities, magazines or newspaper letter pages. Use your imagination and write about anything.<br/><br/><ol><li>Where are the best places to get work?</li><br/><br/></ol>You could try contacting marketing agencies by way of a letter of introduction, but don't hold your breath. Magazines are always looking for fillers, so this would be a good place to start. Local small businesses might be interested in having some leaflets written for door to door delivery. Contact them by letter, listing your services and your rates.<br/><br/><p>When you have gained a little experience, go online and subscribe to some of the freelance websites. Elance, Freelance Work Exchange and Getafreelancer are quite good, but be prepared to compete with other bidders from all over the world. Some Indian freelancers will work for as little #3 an hour, so you're up against it. Still, I think it's worth the experience. I get some of my assignments this way.<br/></p><br/><p>Build a website or have someone do it for you. I'm of the opinion that all businesses should have a website if they want to stay in business. <br/>Create a mail shot and work your way through your local Yellow Pages. Sell yourself. It's what you will have to do anyway, so get used to it.<br/></p><ol><li>What should I charge for my services?</li><br/><br/></ol>This is just a guide. You'll instinctively know when you've become established.<br/><p>A one page letter consists of around 500 words and should take no more than 2 hours to write, revise and finalise. If you want #10 an hour, that'll be #20 for the job. Don't bother quoting a price per word as you'll find yourself writing a load of drivel in order to fill the pages.<br/></p><br/><p>Again, once you're established you can charge what you think your work is worth. It's not uncommon to charge #400 for a 6 page sales letter, if you're good.<br/></p><br/><ol><li>What do you think is the most essential skill of a successful copywriter?</li><br/><br/></ol>If you can't do this, you won't be very successful.<br/><br/><p>"Write as you talk"<br/></p><br/><p>That's it! You must be able to communicate with your reader right off the page. Your words must be conversational. You must be able to 'speak' to your reader and stir their interest, their emotions, their desires.<br/></p><br/><p>If you're trying to sell them something, you must be convincing. Your letter has to be compelling and attention-grabbing.  If you have any inquiries about exactly where and how to use <a href="Link URL>berita hari ini</a>, you can speak to us at the web site. Finally, your letter has to make them take some action. This could be filling in a form, making a phone call or writing a cheque. It's a call to action.<br/></p><br/><p>Still think you have what it takes? <br/></p><br/><p>Then go forth and return with the bountiful harvest of your creative genius! <br/><br/>If you want to know more, and there is a lot more, subscribe to my newsletter.<br/><br/>Good luck and warm regards,<br/></p><br/><p>Bill Knight<br/></p>

<p>Title: <br/>Pharmaceutical Copywriters are just what the doctor ordered<br/></p><br/><p>Word Count:<br/>496<br/></p><br/><p>Summary:<br/>More an more copywriters are finding more stable, lucrative and rewarding career's in the world of pharmaceutical advertising. Find out why this prescription is working!<br/></p><br/><br/><p>Keywords:<br/>dola group <br/></p><br/><br/><p>Article Body:<br/>So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast. While a career in “consumer” advertising has always been the benchmark of the industry,  berita dunia more and more young copywriters are finding their way in the growing world of pharmaceutical advertising. So why would someone want to write about a depression drug rather than a soft drink? <br/></p><br/><p>Here are three major reasons for this trend:<br/></p><br/><p>Stability:<br/></p><br/><p> With Job security as low as it has been since the crash of 1929, young creatives in general consumer advertising on Madison Avenue are finding themselves out of work an alarming rate. Pharmaceutical advertising is generally a bit more stable, as the market is simply smaller.<br/><br/></p><br/><p>Money:<br/></p><br/><p>Initially, the salaries earned by consumer and healthcare copywriters is roughly about the same. That is to say, not very much. However, successful healthcare writers see larger salary increases and title promotions sooner than their consumer counterparts.<br/></p><br/><p>Sense of Importance: <br/></p><br/><p>At first glance the content, regulations and demographic would imply that pharmaceutical advertising wouldn’t allow for as much creativity as a general consumer advertising. And while your “creative box” may be a bit smaller in pharmaceutical advertising, the work does allow and lend itself to a more dramatic and strategic end result. Furthermore, many creatives in pharmaceutical advertising love the fact that the message matters,  berita dunia and feel that  their work truly is important.<br/><br/></p><br/><p>So while writing the dream sequence spot for that new video game is fun, at the end of the day you’re simply marketing a video game. <br/></p><br/><p>Pharmaceutical writers are asked to really devour the product; it’s chemistry and most importantly how the condition for which the pharmaceutical product is indicated affects patients. In many cases, writers are asked to interview and meet patients to talk about their condition(s). It has been debated ad nauseam if medication is truly the best therapy.  If you have any thoughts about where by and how to use <a href="Link URL>berita hari ini</a>, you can get hold of us at the webpage. And while I’m smart enough to not opine on that topic, there is no arguing that awareness and education for both patients and healthcare professionals are necessary.<br/></p><br/><p>In any case, we can be certain that medicine has historically done more for society than any sneaker, soft drink or video game ever has. <br/></p><br/><p>To learn more about a career as a pharmaceutical copywriter please feel free to email me at Link URL<br/></p><a href="Link URL><img></a><br/><br/><p>Anthony Hemsey is a Sr. Trainer/ VP Placement Specialist at Dola Group Professsional Development. Dola Group is a consulting and executive search firm dedicated soley to the medical pharmaceutical advertising and marketing arena. To learn more about Dola Group’s current program and job openings please visit dolagroup.com <br/></p><br/><p>To begin a dialogue with one of Dola Group’s professional consultants please  send an email to Link URL–  and mention this article!<br/></p>

<p>Title: <br/>A Day in the Life of a Freelance Copywriter<br/></p><br/><p>Word Count:<br/>1577<br/></p><br/><p>Summary:<br/>Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!<br/></p><br/><br/><p>Keywords:<br/><a href="Link URL>freelance copywriting</a><br/></p><br/><br/><p>Article Body:<br/>Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!<br/></p><br/><p>Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low.<br/></p><br/><p>So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting or advertising copywriting business (other than writing). It also provides some tips for performing them successfully. <br/></p><br/><p>1) Quoting<br/></p><br/><p>Freelance copywriters serve many masters. They generally have quite a few clients, and spend quite a bit of time quoting on new jobs. When you quote, you’re calculating how much to charge for the job. For a freelance copywriter, there are a number of important factors influencing quoting. You need to have some way to accurately estimate time. Generally the best way to achieve this is to be diligent in your tracking. If you know how long past jobs have taken you, you’ll be much more confident and accurate in your estimates. You need to know how much time you spend not writing (as you should try to cover as much of this as possible). You need to have a feel for what the client is prepared to pay (are they a big or small company, how highly do they seem to value copy, etc.). You need to know how much your competitors are charging for the same thing. You need to understand what differentiates you from your competitors. You need to think about how badly you want or need the work. And, of course, you need to estimate how time-consuming the client will be. <br/></p><br/><p>2) Submitting Proposals<br/></p><br/><p>A quote is not the same as a proposal. A quote is generally contained within a proposal, but it’s not the same thing. When you submit a copywriting proposal, you’re marketing your skills, your solution, your work ethic, your customer service, your commitment, and your experience. Basically, you’re justifying your price, and differentiating yourself from your competition. And it’s not just about WHAT you say. It’s also HOW you say it and how you PRESENT it. Everything about your proposal plays a part in the client’s decision! If possible, include additional helpful information. Use a title page, a table of contents, headers, and footers. Introduce at the beginning and summarise at the end. Include your price, but call it an “investment”, not a “cost”. Show the client you’ve thought their job through by summarising their requirements. Outline your proposed solution. And most importantly, give the client a clear call to action (“Where to from here?”).<br/></p><br/><p>3) Chasing reviews<br/></p><br/><p>The freelance copywriter is almost never the bottleneck in a copywriting job. In 99.99% of copywriting jobs, the bottleneck is the review process. Most clients take a long time to review. In fact, about a third of clients need to be prompted at least once before they’ll get back to you with their changes. It’s not uncommon for a one-day writing job to take a full month to reach sign-off – or longer. Some clients will put the copy review on the backburner for months (just another reason to request a deposit before commencement of work)! As a result, freelance advertising copywriters and website copywriters spend a lot of time chasing reviews. Make sure you factor  berita the delay and the chasing time into your quotes as best you can. And always record which clients take a long time, so you can be prepared when discussing deadlines on the next job. <br/></p><br/><p>4) Project scheduling & tracking<br/></p><br/><p>No matter whether you work on big projects or  informasi small, project scheduling and tracking are vital. You need to know the exact status of all work in progress (tracking), and you also need to be very aware of what’s coming up and how you’ll manage it (planning). If you’re doing it right, you should be using your tracking and planning tools several times a day. In fact, they should be the hub of your business. TIP: A good way to track copywriting projects is to use a job (and contact) tracking database. I created my own database using Microsoft Access. Visit Link URL and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.)<br/></p><br/><p>5) Accounting<br/></p><br/><p>Issuing invoices, processing payments (and part payments), chasing outstanding invoices, recording expenses, managing bank accounts, putting tax aside… It all takes a lot of time. Don’t be fooled into thinking you can handle your accounts manually (or with Microsoft Excel). Even if you only have a few clients, you NEED a proper accounts package like MYOB or Quicken (they both offer small business versions). You’ll understand why the first time you do your GST reports or annual taxes. In fact, you’ll understand why whenever you need to chase down outstanding invoices<br/></p><br/><p>6) Visiting clients<br/></p><br/><p>Although the wonders of modern email let a freelance copywriter get through about 95% of their work without ever leaving the office, it’s sometimes still a good idea to do things the ‘old-fashioned’ way – especially if you expect to work with them quite a bit. Shake hands and put a face to a name. And remember, everything about the meeting reflects on you and your business. As with your proposals, think about WHAT you say, HOW you say it, how you PRESENT. Always organise the meeting with plenty of notice, confirm the day before the meeting, be on time, summarise the meeting, and provide a call to action. (Try to do these last two both at the end of the meeting and via email after the meeting.) <br/></p><br/><p>7) Office admin<br/></p><br/><p>Even for a low overhead business like copywriting, there’s always something! <a href="Link URL>Changing phone</a> plans, upgrading/fixing computers, your internet service is down, your website is temporarily unavailable, you’re enhancing your data storage procedures, you need new printer or fax ink cartridges… Office administration takes up a surprisingly large chunk of your day. Make sure you allow for it. This means allowing time to do the work, and factoring that time into your quotes. If you don’t, you’ll be continually working into the wee hours and/or losing money.<br/></p><br/><p>8) Marketing strategy<br/></p><br/><p>How do you generate business? Cold calls? (See Link URL Website? (See Link URL for numerous website & SEO articles.) Networking? Word of mouth? Repeat business? Agencies? (See also Link URL for some tips on succeeding as a freelance copywriter.) No matter what your strategy, you need to give it the time it deserves. It’s a good idea to average around an hour a day to thinking about and implementing marketing strategy. <br/></p><br/><p>9) Industry research<br/></p><br/><p>Stay up to date on the latest copywriting industry research. Read research on usability, readability, and scannability (visit Link URL or Link URL and subscribe to their newsletters). Read up on search engine optimization (see Link URL or try subscribing to a newsletter from Link URL or Link URL Try to track how day-to-day language is changing (what buzz words to use, what buzz words to avoid, what rules are being overlooked in spoken English, what sounds make a positive impression on people, etc.). Know the difference between writing for the web versus writing for print versus writing for search engines (see Link URL for some relevant articles).  If you cherished this article and you simply would like to obtain more info concerning <a href="Link URL>berita hari ini</a> kindly visit the page. If you want to scratch the surface, spend 10 minutes every day.<br/></p><br/><p>10) Subject matter research<br/></p><br/><p>Whether it’s website copywriting or advertising copywriting, to do a good job, you need to know a lot about your subject material. This means both specific knowledge about the client’s product or service as well as more generic ‘domain’ knowledge. Clients have a tendency to not supply enough information. Make sure you interview them thoroughly. And then let them know you’ll probably need to ask further questions. Even then, you may find yourself doing a bit of independent research. The Internet is your saviour, but always run any information by your client before publishing. When you’re quoting on a job, try to figure out how much detail the client will be able to supply. You can even ask them to estimate how much they’ll supply (i.e. All, Most, Some, or None). This is a good technique as it gets them thinking about your requirements while at the same time giving you some idea how much time you’ll spend researching.<br/></p><br/><p>11) Planning<br/></p><br/><p>In one important respect, website copywriting and advertising copywriting are no different from any other form of writing; planning is vital. For more specific planning information, see Link URL and Link URL <br/></p><br/><p>Happy writing!<br/></p>

<p>Title: <br/>How To Get More People To Respect Your Value<br/></p><br/><p>Word Count:<br/>662<br/></p><br/><p>Summary:<br/>Discover some fantastic ways to make sure people are happy to pay more for your product and service instead of shopping around for the cheapest price elsewhere!<br/></p><br/><br/><p>Keywords:<br/>advertising value, copywriting, bonuses, business advertising, business profits, unique selling proposition<br/></p><br/><br/><p>Article Body:<br/>Doesn't it suck when people don't respect the price you charge?  When they always want a special deal?  Well guess what?  It's probably YOUR fault!  When people ring around for quotes on price, and it happens a lot with Yellow Pages directory ads, they'll ring 2-3 businesses usually.  That's what everyone has been 'trained to do as consumers, and it's the ads that force them to.  If you adored this article and you would certainly such as to receive additional information pertaining to <a href="Link URL>berita dunia</a> kindly visit our internet site. How?  All the ads look the same!<br/></p><br/><p>Just think about when you need a service, say your lawns mowed.  So you open the yellow pages and look up lawn-mowing, and there are dozens of ads with people wanting to mow your lawn.  So who do you choose?Whoever is cheapest, right?  And why?  Because all the ads look the same, so there isn't anything that makes one business different from the next.  And if that's the case, the only difference comes down to the price! <br/></p><br/><p>Makes sense really, because if all the ads look the same then PRICE can be the only difference between them, right?  So if the ads for each industry are virtually all saying the same thing, can you understand that you're educating your market to base your value on price?  Then what you need to do is create a unique selling proposition that will make you STAND OUT from your competition.<br/></p><br/><p>Now let me explain what a unique selling proposition is and  invetaris how you can get one for your business.  Every day we are subjected to about 4,000 to 5,000 advertising messages, so we all need to do work a bit harder to stand out from the crowd,  berita and that's what the USP will do for you.  It's that CORE reason that someone should buy from you.  And here's a great tool for finding your USP in half an hour.<br/></p><br/><p>Grab a piece of paper, and draw a straight line down the middle.  On the top of the left-hand column I want you to write "You know how...."  And here is where you write down all the things that your competitors do badly.  Now we are just building a list, so don't be critical of what you're writing, or how you write it.<br/></p><br/><p>At the top of the right-hand column write "Well what we do is..."  And here you write down all the things that you do that are great, basically laying out ALL your cards.  Once you've done this, you should have a list of what your competitors do, and all the things you offer which are different from them, and this is what you base your Unique Selling Proposition around.<br/></p><br/><p>And if you haven't come up with anything from this exercise, then you need to create something to be different!  Once you have a USP, then turn it into a statement everywhere your advertising goes, as a reason why someone should do business with you over anyone else!<br/></p><br/><p>Another great way to make sure your customer is happy to pay extra for your business is what's called 'dollars for cents' copy.  We all love a bargain, right?  What this means is to throw in so much value it's not funny.  Say for example you have a $99 product for sale, and you throw in $300 worth of free bonuses, you'll make sure the customer comes out way in front in terms of value.  So they are paying you just 'cents', but getting 'dollars' back in value.<br/></p><br/><p>The key with this method is to make sure the bonuses you throw in are low cost to you, but high perceived value to your <a href="Link URL>customer</a>.  You could offer a free report, cd or dvd, any type of information products like this are quite inexpensive to produce, yet the information contained within could be very valuable to your customers.  This makes the buying decision so much easier when your customer is getting much more value than what they are paying for.  This is one technique you should always strive to use, and it can literally set your sales soaring!<br/></p>

<p>Title: <br/>Is Your Copy Trusted by Google?<br/></p><br/><p>Word Count:<br/>631<br/></p><a href="Link URL><img src="Link URL></a><br/><p>Summary:<br/>What is Google looking for in the way of copy?  How can you make sure your pages are trusted by Google?  Here are some excellent tips straight from the source.<br/></p><br/><br/><p>Keywords:<br/>seo copywriting, search engine copywriting, web copywriting, online copywriting, keyword copywriting<br/></p><br/><br/><p>Article Body:<br/>by Karon Thackston Š 2006, All Rights Reserved<br/></p><br/><p>As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy.  Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy.  These are practices I've preached with fervor for years.  This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings.<br/><br/></p><br/><p>As I started reading the original issue of this newsletter, Matt Cutts began to explain that Google uses many factors (other than Page Rank) to evaluate and rank pages.  Matt continues to describe the use of keywords and their relationships to other page factors.<br/><br/></p><br/><p>For instance, let's say one keyphrase you're working with in your copy is "flat monitor."  I've preached for years that keyphrases work best when all the words remain in their exact order.  That is, when you use the entire phrase "flat monitor" as opposed to only using the single words "flat" and "monitor" individually.  Matt confirms this by saying relevance and trust might be increased in Google's eyes when the words "flat" and "monitor" are used next to each other.<br/><br/></p><br/><p>Why would it matter?  Should you have any queries with regards to where and also how to make use of komersial [<a href="Link URL>albufeirauncovered.com</a>], you'll be able to e mail us at our web-site. Because "flat" can refer to practically anything.  That word by itself could easily be used on a page that has absolutely nothing to do with monitors.  While the word "monitor" can refer to a screen used with a computer, there are many different types of monitors.  If the search query were specifically for "flat monitors," pages about CRT monitors and other types would have little relevance and therefore wouldn't be deemed trustworthy.  "Monitor" can also mean to observe, which would be irrelevant to the search query used in our example.  So, using the phrase as it was typed into the search engine is the most relevant application. <br/></p><br/><p>What else?  Have your keyphrase in the title.  While Matt doesn't say this is a vital element, he does suggest that it "gives a hint" that the page would be more relevant, and therefore trustworthy, to the subject matter at hand than a document that does not include the keyphrase in the title.<br/><br/></p><br/><p>Toward the end of the article, Matt refers to Google's preference to choose the most trusted sites to include in their database.  It's in a subsequent issue of the Google Librarian Newsletter that Matt explains, in part, other ways Google evaluates trust.<br/><br/></p><br/><p>The fonts used on the page and the placement of words on the page are included in assessing trust.  Also, an examination of the text of other pages of the site is included. Of course, this is not the entire equation.  As originally stated, Google uses many factors to determine the relevance and trust of copy.  These are just a few. <br/></p><br/><p>But what about copy that isn't trustworthy?  What practices do you want to avoid?  In a thread on Matt's blog (from April 26th), Matt discusses penalties.  During the thread, a segment of horrible text is shown as an example of how not to write SEO copy.  Matt's comments about the copy include mentions of these offenses:  keyword stuffing, deliberate inclusion of misspelled words, gibberish text (the kind normally generated by automated copywriting programs), doorway pages and  investasi hidden text on the page. If you are currently practicing any of these techniques,  fitnes you might want to seriously (and quickly) adjust your copywriting strategy.<br/></p><br/><p>The bottom line is that Google wants to include pages that are highly relevant.  By writing your copy in such a way to highlight the relevant factors of the content for Google, you also contribute to your visitors’ experiences.  It's a win-win-win situation that benefits you, Google and those who come to your site.<br/></p>

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<p>Title: <br/>Writing Benefit-Driven Web Copy – 4 Steps to More Sales<br/></p><br/><p>Word Count:<br/>1390<br/></p><br/><p>Summary:<br/>You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?<br/></p><br/><br/><p>Keywords:<br/>web copy<br/></p><br/><br/><p>Article Body:<br/>You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?<br/></p><br/><p>Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.<a href="Link URL>divinewrite</a>.com/benefits.htm). That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy. <br/></p><br/><p>What the article didn’t discuss was how to actually write the web copy once they had identified their benefits. That’s what this article is about. (It even gives you a couple of templates you can use to make your job a whole lot easier!)<br/></p><br/><p>As a website copywriter, many of the projects I undertake are completely new websites. The client has some general ideas about what they’d like to convey,  info but they need someone who can fine-tune their message, and create web copy (and a web structure) which engages their readers. As a result, over the years I’ve developed a process for doing this effectively. There are four main steps:<br/></p><br/><p>1) Identify benefits<br/></p><br/><p>2) Identify how you deliver these benefits<br/></p><br/><p>3) Prioritise your benefits<br/></p><br/><p>4) Write the content<br/></p><br/><p>Although this article touches on step 1, it’s mostly about steps 2, 3, and 4.<br/></p><br/><p>STEP 1 – IDENTIFY YOUR BENEFITS<br/></p><br/><p>Branding aside, most websites are about selling. Customers don’t want to know what you can do; they want to know what you can do for THEM. That means the first question you should ask is, “What benefits do I offer my customers?” This is usually the first step toward identifying the key message to be conveyed. <br/></p><br/><p>That’s not to say that your website shouldn’t describe your products and services.  If you loved this informative article and you would want to receive details about <a href="Link URL>investasi</a> generously visit our page. You just need to make sure it describes them in terms of benefits to your customer.<br/></p><br/><p>But benefits identification is outside the scope of this article. If you’d like to find out more about how to engage your customer with benefits, go to Link URL<br/></p><br/><p>STEP 2 – IDENTIFY HOW YOU DELIVER THESE BENEFITS<br/></p><br/><p>Of course, you can’t just claim to deliver benefits and stop at that. You need to support that claim. On your website, you’re going to need to convince your audience that you actually do deliver these benefits. Anyone can say they deliver benefits, but few can say it persuasively.<br/></p><br/><p>From step 1 you’ll have a list of benefits. Now you need to think about how you deliver each benefit in that list. This is where you start talking about features – price, product highlights, distribution channel, competitor weaknesses, external factors, USPs, etc. It’s helpful if you draw up a table with one column for benefits and one for the features which deliver those benefits. (Click Link URL to download an example Benefits-Features table – 20KB.)<br/></p><br/><p>You’ll probably find this process much easier than identifying benefits. In fact, you’ve probably got most of this information written down already… somewhere. If not, chances are you uncovered a good portion of it when you were brainstorming for benefits.<br/></p><br/><p>TIP: If you’re having trouble identifying supporting features, before filling out the table, try listing everything you can think of which relates to what you do and how you do it. Don’t worry about the order. Just braindump onto a piece of paper, a whiteboard, a Word document, anywhere… Don’t leave anything out, even if it seems unimportant. (You’d be surprised how important even the most insignificant details can become once you start assigning them to benefits.) If you start getting lost, think back to the question you’re trying to answer: How do you deliver your list of benefits to your customer? Once you’ve done your braindump, read through it and decide which specific benefit each feature delivers. <br/></p><br/><p>STEP 3 – PRIORITISE YOUR BENEFITS<br/></p><br/><p>Now that you’ve identified all the things you COULD say, it’s time to figure out what you SHOULD say and where you should say it. This is where your benefits-features table comes into play. Read through your list of benefits and prioritise them according to how compelling they will be to your reader.<br/></p><br/><p>The reason for this? Priority determines prominence. The most compelling benefits will need to be prominent on your site. <br/></p><br/><p>TIP: Be aware that your list may include some benefits which everyone in your business category could claim. In other words, they’re not just specific to your company, but apply to the type of service you offer. For example, if you sell a Content Management System (CMS) for website creation, you may list “Greater control for marketing managers” and “Less expense updating content” as benefits. Every <a href="Link URL>CMS vendor</a> could claim these benefits, so you’ll need to question their importance. Will they differentiate you from your competitors. Generic benefits can be useful if none of your competitors are using them, or if you feel you need to educate your market a bit before launching into company-specific benefits.<br/></p><br/><p>STEP 4 – WRITE YOUR CONTENT<br/></p><br/><p>So now you know what you’d like to say, it’s time to decide how to say it. This is about three things: <br/></p><br/><p>i) Subject – What is the subject of your site; features or benefits?<br/></p><br/><p>ii) Structure – How do you structure your site such that your customers will read your most compelling benefits?<br/></p><br/><p>iii) Words – What words should you use to best engage your audience (and the search engines)?<br/></p><br/><p>The remainder of this article is dedicated to Subject and Structure. For further discussion of Words, see Link URL and Link URL<br/></p><br/><p>Subject<br/></p><br/><p>What is the subject of your site; features or benefits? The answer to this question lies in audience identification. If your audience knows a bit about the type of product or service you’re selling, lead with features (e.g. processor speed, turnaround time, uptime, expertise, educational qualifications, wide product range, etc.). But make sure you talk about their benefits, and make sure the features offering the most important benefits are the most prominent. <br/></p><br/><p>Here’s a simplified example… <br/></p><br/><p>“Cool Widgets offers:<br/></p><br/><p>-- Standard Operating Environment – Significantly reducing the complexity of your IT infrastructure<br/></p><br/><p>-- System upgrades which are less expensive to license – Providing excellent TCO reductions”<br/></p><br/><p>In cases where you’re selling to an audience who knows very little about your product or service, lead with benefits (e.g. if you’re selling something technical to a non-technical audience).<br/></p><br/><p>Here’s the same simplified example, reversed for a novice audience…<br/></p><br/><p>“Cool Widgets offers:<br/></p><br/><p>-- Reduced complexity of IT infrastructure – We can implement a Standard Operating Environment for your organisation<br/></p><br/><p>-- Reduced TCO – We can upgrade your IT to systems which are less expensive to license”<br/></p><br/><p>Structure<br/></p><br/><p>How do you structure your site such that your customers will be sure to read your most compelling benefits? The answer is, keep it short ‘n sweet. And make it scannable. This doesn’t mean you have to cut features or benefits. You just have to structure your site to accommodate your message. <br/></p><br/><p>While every site is different, as a rule of thumb it’s a good idea to introduce your main features and benefits on your home page. Summarise them – preferably using bullet points, but at the very least, clearly highlight them so that your audience can scan-read (e.g. bold, underline, colour, link). <br/></p><br/><p>Then link from each summarised feature or benefit to a detailed description. Try to keep each page to approximately 200-400 words. You may need several pages to detail all your features and benefits. (Click Link URL to download a page structure template – 29KB.)<br/></p><br/><p>TIP: In cases where you need to introduce features and benefits which are generic to your field (rather than specific to your offering), your home page is generally the best place to do it. From there, you can lead to a second page summarising the specific features and benefits of your offering.<br/></p><br/><p>Conclusion<br/></p><br/><p>Web copy is about far more than just clever words. It’s essential that you identify the benefits you offer your customer, and that you can convince your customer you actually deliver those benefits. <br/></p><br/><p>I hope that the guidance and  informasi tools provided in this article will help you on your way to engaging web copy which converts to sales.<br/></p><br/><p>Happy writing!<br/></p>

<p>Title: <br/>Ever Wondered Why Everyone Except You Is Moving On?<br/></p><br/><p>Word Count:<br/>767<br/></p><br/><p>Summary:<br/>You attended courses, bought books, listened to audio programs and spent a lot of money, yet there doesn't appear to be any changes in your life.  Discover why this happens and how to make those changes you desire.<br/></p><br/><br/><p>Keywords:<br/>goals, goal setting, jason johns, motivation, living motivation, success, achievement, sanjo, hypnosis,<br/></p><br/><br/><p>Article Body:<br/>“I attend courses, read books, listen to CD’s, yet I am still not living the life I want to and am unhappy with the life I have. How can I have the life I want to have?”<br/></p><br/><p>This is a surprisingly common dilemma. There are many people out there who could be called “Seminar Junkies”. They go from course to course, book to book, guru to guru desperately seeking answers, yet never finding them.<br/></p><br/><p>They watch the people around them have magical transformations in their lives, and feel frustrated and resentful that they are not getting the same results. These people typically continue to attend course after course until eventually they give up and live a life of quiet desperation.<br/></p><br/><p>Now, I’m going to share a huge secret with you, though you have to promise not to tell everyone else, because otherwise all these people who make their living from self help seminars and books will get very upset at me for sharing this secret.<br/></p><br/><p>The majority of people who attend self-help seminars, read the books, listen to the CD’s are all desperately looking for someone else to change their lives. They refuse to take <a href="Link URL>responsibility</a> for their lives and firmly believe that the only way they can change is if some guru waves their magic wand and blesses them. Then, and only then,  berita hari ini will they have permission, and the ability, to change.<br/></p><br/><p>Here’s a newsflash.<br/></p><br/><p>No guru, no self help book, no seminar, no CD is going to change your life.<br/></p><br/><p>The only way you are going to change your life is if you decide to change it.<br/></p><br/><p>You can attend the courses, listen to CD’s and read the books, but if you are not willing to take responsibility for what you have in your life and accept your own power and ability to change it, you are never going to get the changes you want.<br/></p><br/><p>That’s right. You’ll just stay the same.<br/></p><br/><p>People are far too willing in today’s society to give away their personal power and responsibility for their lives. They are always jumping from diet to diet or from health fad to health fad or whatever, hoping that one of them will actually make a difference for them.<br/></p><br/><p>If you want to change your life you need to follow these 5 steps:<br/></p><br/><p>Make a decision right now that you are going to change your life. There are many different ways to do this, and I teach a number of motivational techniques on my courses and in my workbooks you can use to help you make this decision.<br/></p><br/><p>Take responsibility for everything that is in your life, no matter how good or bad. You created and accepted it into your life, and as such, you can change it.<br/></p><br/><p>Decide what you do want in your life, what you are going to accept and what you are not going to accept. If you don’t know what you want, look at what you don’t want, and the opposite of that is what you want. Decide on who and what you want to be. Create an action plan for change. Create a plan for how you are going to make these changes.<br/></p><br/><p>And the most important step of all, DO IT. That’s right, do it and make the changes. This is the step that separates the achievers and successful people from the dreamers living a life of mediocrity.<br/></p><br/><p>If you have been attending all these seminars, reading these books and you still haven’<a href="Link URL>t managed</a> to change your life, then look inside yourself and ask this question.<br/></p><br/><p>“Am I taking responsibility for  informasi changing my life?”<br/></p><br/><p>If the answer is no, then take responsibility and start changing your life today. Whether you work with someone else, or you work with me, take responsibility and use the knowledge of the “guru’s” and the courses and the books and implement them into your life and create the life of your dreams; the life you deserve.<br/></p><br/><p>You can wait for an eternity for someone else to make the changes for you, and it’ll never happen.  If you enjoyed this post and you would certainly like to obtain even more info pertaining to <a href="Link URL>berita</a> kindly visit our web-page. YOU just have to DO it yourself. Stop putting things off now, because the more you put things off the more painful and difficult it will get.<br/></p><br/><p>P.S. If you are reading this and saying “I tried” or “I can’t” or something similar then you absolutely need to re-read this article right now two or three times and implement it into your life. It is time to stop trying and start doing.<br/></p>

<p>Title: <br/>A Copywriting Lesson from Dr. Seuss<br/></p><br/><p>Word Count:<br/>402<br/></p><a href="Link URL><img src="Link URL\u0026ixlib=rb-4.1.0"></a><br/><p>Summary:<br/>Looking for inspiration for your next marketing communication? Try the children’s bookshelf.<br/></p><br/><br/><p>Keywords:<br/>copywriting, marketing, communication, writing, copy, Dr. Seuss<br/></p><br/><br/><p>Article Body:<br/>Looking for inspiration for your next marketing communication? Try the children’s bookshelf.<br/></p><br/><p>Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I><br/></p><br/><p>The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is.<br/></p><br/><p><B>Nouns and Verbs</B><br/></p><br/><p>Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.<br/></p><br/><p><B>Lots of Periods</B><br/></p><br/><p>A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children's authors,  komersial is a champion of the short sentence.<br/></p><br/><p><B>Imagination</B><br/></p><br/><p>Albert Einstein said, "The gift of fantasy has meant more to me than my talent for absorbing positive knowledge." Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.<br/></p><br/><p><B>Fun</B><br/></p><br/><p>Dr. Seuss' books are fun to read. They're funny, too, but that's not the same thing. Fun to read is material that's entertaining and effortless for readers, an excellent standard for all writing.<br/></p><br/><p><B>Lyrical</B><br/></p><br/><p>Dr. Seuss' books are written in verse. Of course they're lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you don't mind hearing over and over. Good writing of all varieties is pleasing to the eye and  dewan ear.<br/></p><br/><p><B>Economical</B><br/></p><br/><p>Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. That's good advice for all who write copy because children aren't the only ones with short attention spans.<br/></p><br/><p><B>Memorable</B><br/></p><br/><p>This is the litmus test for all writing.  If you loved this article and you would love to receive details relating to <a href="Link URL>komersial</a> please visit the website. Did readers take something away? Was their time well invested? <I>The Cat in the Hat</I> is a story about having fun, even on a rainy day. Now that's worthwhile reading.<br/></p><br/><p>(c) 2005 Neil Sagebiel<br/></p>

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<p>Title: <br/>The Fine Points Of Writing A Critical Essay<br/></p><br/><p>Word Count:<br/>686<br/></p><br/><p>Summary:<br/>The last thing many majors want to do is write, much less write critical essays on some political or social concept or controversy he or she could give a rat’s a<em></em> for.<br/></p><br/><p>But the requirements for a number of classes include the writing of critical essays, so rather than fight it, go with the most manageable process for accomplishing the assigned task.<br/></p><br/><p>That is, keep in mind a few essential steps and elements, and you should be able to fly. First, the basics of writing crit...<br/></p><br/><br/><p>Keywords:<br/>critical essay,essay,expository essay,write an essay,essays<br/></p><br/><br/><p>Article Body:<br/>The last thing many majors want to do is write, much less write critical essays on some political or social concept or controversy he or she could give a rat’s a<em></em> for.<br/></p><br/><p>But the requirements for a number of classes include the writing of critical essays, so rather than fight it, go with the most manageable process for accomplishing the assigned task.<br/></p><br/><p>That is, keep in mind a few essential steps and elements, and you should be able to fly. First, the basics of writing critical essays are the same for writers of most modes.<br/></p><br/><p>Here are the modes that you might directly or indirectly be asked to write in—might be assigned the steps for or told to write an X essay using:<br/></p><br/><p>ANALYTIC-A classic style used in art, science, history, psychology, education, and most other disciplines across the curriculum to explore and investigate an idea, process, person, action, or attitude.<br/></p><br/><p>ARGUMENTATIVE-Used in more advanced English classes, in philosophy, and in courses which include theory.<br/></p><br/><p>COMPARATIVE/CONTRASTIVE-Used in most courses where specific analysis of like and unlike elements, characters, and ideas lend themselves to comparison.<br/></p><br/><p>DEFINITIONAL-Written when we apply a more thorough study to a topic,  berita dunia especially an abstract one.<br/></p><br/><p>DESCRIPTIVE-Used to more intensively, more concretely cover an idea, item, or subject.<br/></p><br/><p>EVALUATIVE-Often confused with analytical, the evaluative essay moves beyond the what and how to the how much...we put a value on the topic here.<br/></p><br/><p>EXPLANATORY-Also called the expository essay (though I tend to see all essays as expository, as exposing a truth about something).  If you have any inquiries relating to in which and how to use komersial, <a href="Link URL>journalofplastik.com</a>,, you can speak to us at the webpage. With this type we further our own and our readers' understanding of the subject.<br/></p><br/><p>PERSONAL-Also called the response essay, the personal style essay is still well written (readable for an audience other than the writer), but is more informal--containing narrative details that entertain. RESEARCH-While most essay types will include references or will quote authorities, the research essay is mostly informational, using the findings--the stats and facts--we made investigating the findings of others.<br/><br/></p><br/><p>Now critical essays may fit better in or work better as one of the above modes, but all essays at the college level are really “critical” in nature. That is, if you look up critical in the dictionary or online, you will find that it does not necessarily mean negative or picky or bashing, but just means, from the Greek word, kritikus, “to discern”.<br/></p><br/><p>So what do you discern in critical essays? A given topic or issue (which is a controversial topic with sides), which you incorporate into a thesis and supporting ideas and details. Here is what you should have in a critical essay:<br/></p><br/><p>An engaging opener- hook, lure, interest your reader. Use a story, a fact, an extended definition, a quote, or a direct address…where appropriate. That is, use whatever fits best with the whole essay and whichever kind of into you are best at writing.<br/></p><br/><p>A thesis- here you state, or assert, your position. This is the overall opinion that adds up all your points…which follow the thesis as support.<br/></p><br/><p>Support- here you include statistics, narrative/non-fiction examples,  saham statistics, authoritative (and respectable) quotes, analogies (relevant and apt), and other elements that help to “prove” your position. In the case of critical essays based on literature or other works of art, this will also include what is called textual evidence (passages from the work as you describe or directly or indirectly quote/cite them). In an argumentative paper, this section will also likely include the opponent’s side, concessions, and refutations.<br/></p><a href="Link URL><img src="Link URL></a><br/><p>Good closure – whereas in some critical essays the closer is the thesis, in many assignments you are taught to leave the thesis at the front of the essay and wrap up your writing in the conclusion. Don’t bring in new examples, but do leave the readers questioning their positions, challenged with ways to take action, or reminded of what your goal was to begin with.<br/></p><br/><p>The components of the critical essay, then, as they are in most modes and <a href="Link URL>college</a> coursework, are those that you would use later on, too, in your job or online, even!<br/></p>