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<p>Title: <br/>10 Things You Should Expect From Your IT Copywriter<br/></p><br/><p>Word Count:<br/>1294<br/></p><br/><p>Summary:<br/>Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”.<br/></p><br/><br/><p>Keywords:<br/>IT copywriting<br/></p><br/><br/><p>Article Body:<br/>Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. <br/></p><br/><p>So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. <br/></p><br/><p>1) IT background<br/></p><br/><p>Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your copywriter shares an understanding of your domain, you’ll spend far less time explaining the benefits of your product or service. Remember the last time you watched someone glaze over as you waxed lyrical about the wonders of your latest technology? You don’t want that to happen when you’re briefing your copywriter. More importantly, you don’t want that happening when your potential customers read your copy! <br/></p><br/><p>2) Technical writing experience<br/></p><br/><p>Good technical writers are experienced in bridging knowledge gaps. This means they have to understand the technology, but they also have to be able to talk about it in the layperson’s language. A copywriter with technical writing experience in the IT industry is likely to have domain knowledge and an ability to hit the ground running. They’ll be quick on the uptake, so they’ll understand your product or service more rapidly than most. <br/></p><br/><p>Of course, not every technical writer is a IT copywriter. You need to be sure they can write compelling copy – not just dry instruction manuals. Take a look at their samples and testimonials before making a decision.<br/></p><br/><p>The other important consideration – especially if you’re after a website copywriter – is, do they have online writing experience? Writing for an online medium is entirely different to writing for print. Readers have different requirements and objectives, and reading conditions are very different. Many technical writers have written online help, so they should know how to cater to these differences. To be sure, ask them to recommend a maximum page length or word count per page. The correct answer should include some comment on the trade-off between the problems of scrolling and the need for a high keyword count for SEO. Ask them whether they prefer long sentences or short (and hope to hear “short”).<br/></p><br/><p>3) Further Education<br/></p><br/><p>IT products and services are generally very complex in themselves. What’s more, the needs of the end-customer are also very complex and unique. This means there’s normally quite a steep learning curve for anyone new. Ask your IT copywriter if they have tertiary qualifications. It’s not essential, and  berita hari ini – by itself – it’s no guarantee of quality copy, but it’s generally a good indicator of someone who’s been trained in the art of learning (i.e. researching, information filtering and modelling, knowledge retention, etc.).<br/></p><br/><p>The flip-side of that coin is to be wary of people who are technically qualified. Don’t discount them on sight (many technical people have made great IT copywriters); just remember that technically trained people have a tendency to take a lot of things for granted when speaking to lay-people. Your IT copywriter needs to be able to understand the technology and its complexities, but still relate to the issues of the non-technical customer.<br/></p><br/><p>4) Management Experience<br/></p><br/><p>Anyone with management experience – at any level – has dealt with decision makers. They may even have been a decision maker themself. In any form of promotion, you need to appeal to the decision maker. Your IT copywriter needs to develop an understanding of the needs, influences, pressures, problems, work environment, and constraints of your typical decision maker(s). The more understanding your IT copywriter brings to the relationship, the less time you’ll spend schooling them.<br/></p><br/><p>5) Marketing Experience<br/></p><br/><p>Actual marketing experience is a big plus. It brings with it a broader understanding of strategic marketing and the realities of working with a range of challenging people and evolving products and services. Look for an IT copywriter with corporate experience as a marketing manager or marketing coordinator, or someone who runs a copywriting business with a heavy marketing focus.<br/></p><br/><p>6) Testimonials<br/></p><br/><p>Anyone can call themselves an IT copywriter; few have the client testimonials to prove it. Testimonials are a great way to validate your IT copywriter’s claims. Ask to see some and read them carefully. Don’t just look at the company name and logo. You need to determine if the clients’ words back up the copywriter’s claims. And make sure the testimonial relates to the type of work you’re commissioning (or something with similar requirements).<br/></p><br/><p>7) IT Samples<br/></p><br/><p>The proof is in the pudding. ALWAYS ask potential IT copywriters to send you samples of their work. And – as with testimonials – don’t be fooled by flashy packaging, big names, and recognisable logos. Read the words. Are they relevant to your project?  In case you liked this short article and also you wish to obtain more details regarding <a href="Link URL>berita dunia</a> generously visit our web-page. Do they convey a clear understanding of the subject matter? Do they convey benefits or just features? Are they written in a style that you find easy to read, yet compelling? And after you’ve read the words, double-check exactly how much input the copywriter had in their writing. Not all copy is written from scratch. Some copywriters work in teams, and others do more editing than writing. Make sure you get a clear understanding of your IT copywriter’s abilities and experience before commissioning them. <br/></p><br/><p>8) Understand Benefits<br/></p><br/><p>Your customers aren’t interested in what you do; they’re interested in what you can do FOR THEM. In other words, they’re interested in what benefits your product or service will deliver. How will it make their day easier, more enjoyable, less stressful, safer, or more profitable? Identifying benefits is one of the hardest tasks in any advertising project. In fact, many people rely on their copywriter to help them uncover the most compelling benefits. Does your IT copywriter truly understand the benefits you’re promoting?<br/></p><br/><p>9) Contributes value<br/></p><br/><p>A good IT copywriter should have solid professional experience. They should bring value to your marketing push which goes far beyond the written word. Strategy, tactics,  invetaris imagery, contacts, anecdotes, corporate identity… Your IT copywriter must bring more to the table than grammar and punctuation. Expect them to make suggestions, not simply take notes and say “Yes”. <br/></p><br/><p>10) Plus all the normal copywriter requirements…<br/></p><br/><p>Of course, your IT copywriter must be able to satisfy all the normal copywriter requirements. Ask for a contract of works to be completed, a time estimate, a plan of attack, a CV, and SEO copy skills (if search engine presence is important to you). For more information about what to expect from a normal copywriter, see Link URL <br/></p><br/><br/><p>Conclusion<br/></p><br/><p>Traditionally, copywriters have been seen as a small cog in the big advertising machine. As a result, most copywriters have risen through the ranks of generic advertising agencies. These days, however, more and more people are sidestepping the agency and going direct to the copywriter. This approach gives them consistency across all of their written collateral, more compelling and engaging copy, and more responsive service. Within the industry, this change means that copywriters aren’t confined to ad agencies, and are able to <a href="Link URL>specialise</a>. The end result to you? While finding a good IT copywriter with an IT background is still a big challenge, it’s certainly becoming easier. You simply need to take the time to ask the right questions.<br/></p><br/><p>Good luck.<br/></p>

<p>Title: <br/>Does Your Parking Lot Look Busy? Your Prospects are Watching<br/></p><br/><p>Word Count:<br/>749<br/></p><br/><p>Summary:<br/>What's even funnier is that the food at those places isn't even great, but I keep thinking I must be missing something since so many other people like it!<br/></p><br/><br/><p>Keywords:<br/>ezine writing, ezine advertising, e-zine advertising, ezine newsletters, ezine marketing, ezines, e-zine, ezine, speaking opportunities<br/></p><br/><br/><p>Article Body:<br/>Twice a week I go to a great little massage place in the neighborhood, and right next door is a tiny Indian restaurant. The food always smells delicious when I walk by, and the owner excitedly waves at passersby. But there's a reason why I've never gone in and given it a chance...<br/></p><br/><p>The restaurant is always empty!<br/></p><br/><p>When I walk by, I always think, "Hmm, maybe I'll try that place for takeout one night." But in five years I never have. I always end up going two doors down to the bustling Chinese place or the sushi place with the line out the door - even though I have to usually wait 20 minutes for my food to be ready.<br/></p><br/><p>What's even funnier is that the food at those places isn't even great, but I keep thinking I must be missing something since so many other people like it!<br/>The saying is true... no one wants to eat at a restaurant where there are no cards parked outside.<br/></p><br/><p>We all go by the feeling of "safety in numbers" and look for what some people call "social proof" that something is good or works before we try it.<br/>This is why it's extremely important to use testimonials on your website, brochures, and marketing materials, and even in your talks and teleseminars.<br/>And it's even MORE important for people like us whose businesses don't have parking lots. It's up to US to show prospects they won't be the first person ever to hire us or buy our products!<br/></p><br/><p>Simple idea, yes, but many people forget to use it in their marketing. (Even I forget sometimes, too.) But it's extremely important. Whether conscious or subconscious, seeing testimonials for a product or service makes us feel "safe" when deciding to buy.<br/></p><br/><p>But please remember the big difference between a good testimonial and a lame one. Let's look at two examples:<br/></p><br/><p>Example 1: "I've really enjoyed being a part of Alexandria Brown's Gold Mastermind program and have found it great value for the money." - E.B.<br/>This one's all right, says nice things, and gives the person's initials. Problem is, there are no actual <em>results</em> shared here, and using initials-only leaves doubt about the authenticity of the testimonial.<br/></p><br/><p>Example 2: (and a real one, too!): "Since joining Alexandria Brown's Gold & Platinum Mastermind programs last year, I've doubled my revenues and can directly attribute at least $100,000.00 to her ideas and advice. Believe me, you WANT to be a part of this exceptional group of entrepreneurs!" -- Christine Kloser, Founder of "The Conscious Business Circle", Red Lion, Pa., Link URL<br/></p><br/><p>Now, let's look at the second one. Much more effective because it's results oriented. That is, it shares actual results the client/customer has gotten. Do whatever you can to include numbers, dollar amounts, and/or percentages -- these will grab your prospect's attention, let them know this is the real deal, and dramatically increase your response.<br/></p><br/><p>Also, the more information you provide about your clients and customers, the more believable and effective their testimonials will be. Include full name, <a href="Link URL>occupation</a> or  saham company name, city and state they're from, web address (if applicable), and a PHOTO. (Even a poor photo, if that's all they have.  If you have any kind of questions regarding where and exactly how to use komersial [<a href="Link URL>Link URL</a>], you could contact us at our own web site. It's important to make them REAL to your reader.)<br/></p><br/><p>If you're in a sensitive industry and clients don't want their names revealed, then share as much as you can about them otherwise. For example, "-- female Fox News executive, 38, Studio City, Calif." While it's not as good as giving their names, it's better than nothing.<br/></p><br/><p>And remember, one of the best things about using testimonials is it's much more effective for your clients and customers to rave about YOU than for you to rave about yourself. So let them "rave" and have fun with it!<br/></p><br/><p>BONUS TIP: Use Testimonials to Address Common Objections<br/></p><br/><p>If you really want testimonials to dramatically improve your response, make a list of the common objections your prospects usually have to buying your products or services. And then have at least one testimonial that addresses each. For example, when I first started selling my Boost Business with Your Own <a href="Link URL>online newsletter</a> system, I learned that some folks weren't buying it because they thought they needed a website to get started. So I found a success story from one of my customers who had used the system and never even had a real website. And  gym we created a testimonial that made sure to share that fact.<br/></p>

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<p>Title: <br/>John Reese's Top Traffic Secrets<br/></p><br/><p>Word Count:<br/>725<br/></p><br/><p>Summary:<br/>John Reese has proven himself as one of the top internet marketers. Here are some of his best traffic secrets. <br/></p><br/><br/><p>Keywords:<br/>john reese, traffic secrets, internet marketing<br/></p><br/><br/><p>Article Body:<br/>Track all sources of traffic generation. <br/></p><br/><p>John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less. <br/></p><br/><p>Content is King<br/></p><br/><p>On the internet, people are searching for one thing....... Content!  Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you've got lots of it. There's plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for  berita hari ini content that is in the creative commons. <br/></p><br/><p>An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don't take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program. <br/> <br/>Banner Ads<br/></p><br/><p>John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online. <br/></p><br/><p>Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990's during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM.  If you adored this article so you would like to <a href="Link URL>collect</a> more info about <a href="Link URL>saham</a> generously visit the web page. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site. <br/></p><br/><p>Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand  berita your report in order to encourage its distribution. <br/>A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters. <br/></p><br/><p>Take advantage of your virtual real estate. <br/></p><br/><p>Take advantage of the different parts of your website. Don't let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become. <br/></p><br/><p>It is very important to funnel traffic from within the multiple sites you may have. <br/></p><br/><p>Continually seek out other web sites to link to you. Now, we're not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:<br/></p><br/><p>Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so. <br/></p><br/><p>Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them. <br/></p><br/><p>There are unlimited possibilities, be creative!<br/></p><br/><p>Online group participation can produce a no-cost stream of traffic and sales. <br/></p><br/><p>Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate. <br/></p><br/><p>This method can produce quite a bit of sales for you just by helping others out. Not to mention, you'll learn a lot along the way. <br/></p>